I loathe marketing hacks.

Is there a time and place for them? Sure.

But marketing isn’t about finding the next shortcut.

Marketing is about making a customer.

It’s about helping people find products that improve their lives.

And building brands that deserve their time and attention.

What is Curio?

I started Curio to bring you the latest in consumer psychology, marketing case studies, and insights from current trends and technologies.

I’m Aliyar, a digital strategist, and for the past 10 years, I’ve helped brands turn customer obsession into revenue growth and better brand recognition by using data and customer research.

And I love what I do.

Just as I do for my clients, I’ll break down big ideas into meaningful insights and recommendations and present them in a way that’s easy-to-read first thing Monday morning.

Sign up to start your week with:

🧠 1x Big Insight from consumer psychology
💡 1x Bold marketing case study and
👩‍🔬 1x Quantitative market research or benchmark

Because curiosity is the first step to making extraordinary things happen.

Stay curious!