"Authenticity influences consumer behavior in a more nuanced manner than previously recognised"

Stop picking media like your granddad.

A Better Customer Profile Template

Advertising Effectiveness. What is it anyway?

Selling to creatures of habit

Are you happy with your last purchase?

Incompetence or force Majeure?

Brands with 1 percent more followers on LinkedIn have 0,5% higher revenue on average

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The Myth of the Heavy Buyer

Why Excel beats everything.

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