B2B marketers, what to do when you're feeling left behind
aliyar.substack.com
Forrester predicts that most B2B marketing will be going to be account-based. At the start of 2021, 66% of B2B marketers told Forrester they had already been using ABM for at least a year. It's showing results too. One of the companies reported hitting 276% of its pipeline target using direct mail targeted to key accounts.
B2B marketers, what to do when you're feeling left behind
B2B marketers, what to do when you're feeling…
B2B marketers, what to do when you're feeling left behind
Forrester predicts that most B2B marketing will be going to be account-based. At the start of 2021, 66% of B2B marketers told Forrester they had already been using ABM for at least a year. It's showing results too. One of the companies reported hitting 276% of its pipeline target using direct mail targeted to key accounts.