Imagine a guy who’d never even consider buying a desk from IKEA. Let’s call him Erik. Erik likes to eat local, seasonal foods, believes in the power of upcycling and always tries to be an informed, environmentally responsible consumer. Erik doesn’t fall for flashy new features and sticks to his old phone while the rest of the world has moved on to the latest iPhone.
The lost art of customer obsession.
The lost art of customer obsession.
The lost art of customer obsession.
Imagine a guy who’d never even consider buying a desk from IKEA. Let’s call him Erik. Erik likes to eat local, seasonal foods, believes in the power of upcycling and always tries to be an informed, environmentally responsible consumer. Erik doesn’t fall for flashy new features and sticks to his old phone while the rest of the world has moved on to the latest iPhone.